Pricing
Free for business owners. Simple for coaches.
Business owners use Vitals at no cost. Coaches and organizations pay for Catalyst based on how many active business owners they serve.
For coaches & organizations
Catalyst, priced by active members
An active member is a business owner who completed a check-in or onboarding step in the last 30 days. Dormant sign-ups don't count, and someone in two of your cohorts counts once.
Catalyst Free
$0
Up to 25 active members1 cohort1 coaching seat, including you
See your cohort's patterns from day one.
- Cohort overview
- Top constraint across the cohort
- Roster — only fields each member has enabled
Most popular
Catalyst Pro$99/mo
Up to 100 active members2 cohorts1 coaching seat, including you
The full insight toolkit for a growing program.
- Everything in Free
- Aggregate Health Score distribution
- Hustler → Founder → CEO stage distribution & trend
- Benchmarks
- Challenge creation & management
- Custom metrics
- Exportable reporting
Catalyst Growth
$249/mo
Up to 500 active members4 cohorts2 coaching seats, including you
For programs running several cohorts at once.
- Everything in Pro
- Multiple cohorts (up to 4)
- A second coaching team member
- Priority support
Catalyst Scale
$599/mo
Up to 2,500 active members20 cohorts5 coaching seats, including you
For coaching teams serving thousands.
- Everything in Growth
- Up to 20 cohorts
- Up to 5 coaching team members
- Team-level dashboard across all cohorts
Catalyst Custom
Custom
2,500+ active membersCustom cohortsCustom team size
For organizations, accelerators and funded programs.
- Everything in Scale
- 2,500+ active members
- Referral & outcomes tracking
- Grant-style reporting
- Set up through onboarding support
Annual plans are billed once a year — 2 months free. Prices in USD. Going over your member limit? You get a two-month grace period, and business owners are never removed or locked out.