Most tools built for business owners rely on self-reported surveys that go stale and get abandoned. Buktu is built around sustained data instead — a live, honest read on how a business is actually doing. Vitals serves owners directly. Catalyst puts that same intelligence in the hands of the coaches who serve them.
vitals
For business owners
From buried in the day-to-day to seeing the business from outside it.
Vitals is the same underlying engine, offered directly to founders who don't have a coach — or who want their own standalone view alongside one. It's the tool that helps a founder graduate from hustler to founder to CEO. A founder in high-growth mode doesn't have time to manually log data, so Vitals works like a sensor: a self-reported baseline today, growing into a fifteen-second daily habit, and built to connect to your sales and accounting systems later.
A guided 25-question baseline across seven areas of business health
A daily check-in of three rotating questions — under fifteen seconds
One Business Health Score, with streaks, badges, and progress you can watch move
Anonymous benchmarking against a peer cohort of similar businesses
catalyst
For business coaches
Personalize the relationship again — at the scale of hundreds of clients.
Catalyst is a white-label engagement and benchmarking tool for business coaches whose clients number in the hundreds and are served through large-scale events and asynchronous content. At that scale, content and events alone can't personalize a relationship. Catalyst gives coaches cohort visibility built on real, sustained data — not survey responses that go stale. It's white-label by design: the coach's brand stays in front of clients, Catalyst is the infrastructure underneath, the way Stripe or Twilio power a product without becoming the visible brand.
Anonymized benchmarks within your cohort and across broader business communities
Challenges built on real revenue, profitability, and growth data
Growth metrics you can customize beyond the baseline set
White-label throughout — your brand, your relationship, backed by real numbers
